Reshaping The idea

Elevator Pitch

We are Get Leather! an online retail store offering customized leather jackets. We believe in the philosophy “coz everyone is different.”

We give them one of a kind service of personalising their jacket by choosing amongst different imitation leathers, colours, trims and accessories in the pre-designed jackets. We also have the added service of laser cutting and embossing on the jackets.

All this is offered at a reasonable price. We target the young adults in the age group of 20-30, both male and female who like to do things their way and take active interest in the products they buy. They consider themselves as individuals and hence are always looking for ways to be different from others.

Get Leather! caters to this market demand by satisfying consumer’s need for customized leather jacket, and in turn charging money for it. Get Leather! is owned by Mashail Alhussaini, Honey Bhatia, Tanvi Gupta & Varun Jaisingh. All four members make the design team with the individual additional responsibility.

The manufacturing and sourcing is all done from India. The main competition includes online stores like ebay, sears, shopping.com while the retail shops include H&M, Topshop and New Look. Get Leather! has the competitive edge over these companies in terms of providing customized leather jackets with wide variety of options to choose from, all at reasonable price.